WAYDAMIN

Conceptual work created for portfolio purposes. Not a commissioned or affiliated brand project.

Campaign Overview

This campaign concept explores WAYDAMIN through a lifestyle-driven lens, focusing on intimacy, confidence, and modern femininity. Designed as a conceptual project for my portfolio, the campaign demonstrates how the brand could be positioned through narrative-led, social-first content.

Campaign Theme

Girls’ Night Staycation — New York City

Set during a girls’ night staycation in NYC, the campaign focuses on intimate, effortless moments of getting ready, moving through hotel spaces, and late-night pauses. The city serves as a subtle backdrop, allowing mood, confidence, and connection to lead the story.

Deliverables (Conceptual)

• Social-first campaign imagery

• Short-form video concepts for digital platforms

• Visual direction for ongoing lifestyle content