BODY BY RAVEN TRACY

Conceptual work created for portfolio purposes. Not a commissioned or affiliated brand project.

Campaign Overview

This campaign concept explores BODY through a lifestyle driven, narrative lens that blends fashion, confidence, and body positivity. Designed as a conceptual project for my portfolio, the campaign demonstrates how the brand could be positioned through cinematic visuals, social first storytelling, and emotionally resonant content.

Campaign Theme

Clueless-Inspired Lifestyle — Los Angeles

Inspired by Clueless, the campaign follows a confident woman whose wardrobe and daily life revolve around BODY. The story moves through intimate, aspirational moments, selecting outfits at home, shopping at BODY’s Melrose location, and driving through Los Angeles.

Deliverables (Conceptual)

• Social first campaign imagery

• Short-form video content for digital platforms

• Narrative driven lifestyle and body-positive visuals for ongoing brand content