ITGIRL studios

Conceptual work created for portfolio purposes. Not a commissioned or affiliated brand project.

Campaign Overview

This campaign concept explores ITGIRL through an editorial lens, focusing on image construction, visibility, and modern femininity. Designed as a conceptual project for my portfolio, the campaign demonstrates how the brand could be positioned through high fashion visuals and narrative led, social first content.

Campaign Theme

The Constructed It-Girl

Inspired by editorial fashion and media culture, the campaign examines the idea of the modern “it girl” as a curated identity. Through stylized imagery and video, the concept highlights beauty as performance, being styled, observed, and managed within a controlled visual environment.

The use of repetition, beauty tools, and media elements reflects how identity is shaped, consumed, and circulated in the digital age.

Deliverables (Conceptual)

• Social first campaign imagery

• Short-form video content for digital platforms

• Editorial visual direction for ongoing brand content